Alexa+

Every AIbrief event involving Alexa+, in order.

1. May 13, 2026 · Products · 1 source

   Amazon launches Alexa-powered AI shopping assistant in its search bar

   Amazon has launched Alexa for Shopping, an AI shopping assistant integrated into the search bar across mobile, desktop, and Echo Show devices. The assistant, powered by Alexa+, supports voice and touch interactions, offers personalized recommendations, and aims to automate shopping tasks across Amazon and other online retailers.